On the hunt for Freddo's treasure.

 
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What is the key to getting out and having an adventure? How do we make sure the family time we spend together is fun, stimulating and adventurous? It’s not always easy that’s for sure, but getting out and having an adventure together is never something we regret, it’s always a positive part to our day!

 
 
 
 
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It’s no secret to anyone who knows me and my family that what we love to do more than anything else in the world is to get out the front door and explore, wherever we are, whatever the weather. This doesn’t always come easily but I believe the first thing that’s needed is an intention. Once we have the intention, we create a plan, once the plan is in place the momentum is behind us and we’re off! That’s why I’m so pleased to be teaming up with Cadbury Dairy Milk Freddo Treasures. Cadbury Freddo’s purple treasure chest is filled with milk chocolate and a toy character or game and is just what we need to initiate the adventure. The chocolate treasure treat is only 76 calories and the surprise toys all have an interactive element which helps extend the family adventure or stimulate further future adventures! Having this exciting treat to aim for gives us the helping hand we need to make that intention and plan a little easier.

Exploring the countryside, together on a treasure hunt.

Exploring the countryside, together on a treasure hunt.

It’s so important for all of us, adults and children alike to breathe fresh air, stimulate our senses and break away from our normal life even for a moment. A recent survey conducted by Cadbury found that 47% of British parents felt their sense of adventure has decreased since having children and 53% have a genuine hunger for adventures and want to inspire more adventure in their children’s lives as well as their own!

I’ve started using the new Cadbury Dairy Milk Freddo Treasures as a tool for adventure, creating a story at the end of which the treasure will be found. My childhood memories are filled with treasure hunts my dad would set up for my brother and I, it’s a mantle I’ve taken on with gusto in our house and this partnership really enhances the concept! After following a trail of clues and riddles, hidden at points along a route we’re walking or even on the way home from school, the children are excited, engaged and occupied in the moment. We run, hide, climb, search, observe and explore the environment to follow this treasure hunt and now, alongside the character Freddo and his adventurous friends, my children (always) find the treasure chest! Sometimes these hunts are well structured clues, written on paper I’ve hidden before we set off. Other times they’re little more than a trail of flour splashed along a path, each pinch of flour indicating the route. It doesn’t matter how you do it, it’s all about the adventure.

The treasure is usually up a tree!

The treasure is usually up a tree!

Eventually, the Cadbury Dairy Milk Freddo Treasure chest is discovered, sometimes under a stone, often up a tree, and it’s opened, with great ceremony. The chocolate treasure barely sees the light of day before it’s devoured - the well-earned prize after a hard fought adventure. That’s not the end though because as well as the chocolate there’s a surprise toy perfect to continue the family adventures. What’s more the treasure chest will have plenty of uses afterwards, growing cress, an insect trap, or for keeping other precious treasures in, the options are endless.

Every day adventures don’t have to be big, expensive, complicated or take up much time. Living more adventurously can simply mean a change in routine. Stop on the way home from the school run, explore the local park, walk a different route home, forage for desert in the hedgerows or share a snack while sitting on the branch of a tree. Our young people see the world in a way we as adults have forgotten, make a den in the back garden and you’ll be transported to another world, an adventure that neither of you will forget in a hurry.

The new Cadbury Freddo treasure chest really is the perfect way to help form some adventures together. It’s the helping hand many of us need to step outside, away from our busy, distracted lives. It’s the chance to connect family with a common purpose, the adventure you’re on right there right then and for that moment, it’s the most important thing in the world!

Happy treasure hunters!

Happy treasure hunters!

Alex GregoryComment